Leslie May, founder of Pawsible Marketing was a successful veteran marketer who began her own consulting business in 2002. Her love of animals - and growing menagerie of cats and dogs - was the inspiration to take her firm into a branded niche service exclusively to help owners of pet-related businesses with all their marketing needs.

Pawsible Marketing has since spawned several other growing concerns, including Johann the Dog (an online portal offering toys and products for active, sporting and agility dogs), Raise a Green Dog (presenting tips and products for raising environmentally friendly and healthy dogs), and Rescue Me (helping lost pets find their furever home), each focused on a different aspect of serving those beloved furry friends.